Marketing

Lead Generation Specialist CR

Preferable Location(s): Alajuela, Costa Rica | Buenos Aires, Costa Rica | Ciudad Colón, Costa Rica | Cristo Rey, Costa Rica | San José de Alajuela, Costa Rica | San José, Costa Rica | San José, Costa Rica | San Juan, Costa Rica | San Juan, Costa Rica
Work Type: Full Time
We are seeking a proactive and results-driven Lead Generation Specialist to identify potential customers, generate qualified leads, and build a consistent pipeline of business opportunities. The ideal candidate is skilled in prospect research, outbound outreach, lead qualification, and data management, with strong communication skills and a strong focus on achieving measurable results.

Responsibilities
  • Research and identify potential customers, companies, and target accounts.
  • Build and maintain targeted prospect lists based on defined customer profiles and sales criteria.
  • Generate leads through outbound calls, email, LinkedIn, social media, online research, and other channels.
  • Qualify leads by evaluating their needs, business requirements, interest, and potential fit.
  • Conduct initial outreach and engage prospects in meaningful conversations.
  • Identify decision-makers and relevant contacts within target organizations.
  • Schedule qualified meetings and appointments for the sales team.
  • Maintain accurate and up-to-date prospect information in the CRM system.
  • Track lead generation activities, outreach, responses, conversions, and pipeline contribution.
  • Follow up consistently with prospects to increase engagement and conversion.
  • Collaborate with Sales, Business Development, and Marketing teams to improve lead-generation strategies.
  • Provide feedback on lead quality, prospect responses, market trends, and common objections.
  • Meet or exceed lead-generation, qualification, and activity targets.
  • Continuously test and improve outreach methods, messaging, and prospecting strategies.
Required Skills
  • Excellent verbal and written communication skills.
  • Strong prospect research and lead-generation abilities.
  • Strong lead qualification and analytical skills.
  • Excellent attention to detail and data accuracy.
  • Strong organizational and time-management skills.
  • Ability to identify relevant decision-makers and business opportunities.
  • Strong follow-up and relationship-building skills.
  • Comfortable conducting high-volume outreach.
  • Comfortable using CRM systems, LinkedIn, email, lead-generation platforms, spreadsheets, and other digital tools.
  • Results-oriented mindset with the ability to work toward measurable targets.
  • Ability to work independently and maintain consistent productivity.
Requirements
  • Previous experience in lead generation, business development, sales development, inside sales, appointment setting, or a similar role.
  • Experience with outbound prospecting and lead qualification.
  • Experience researching companies, contacts, and potential customers.
  • Experience using CRM systems and maintaining accurate prospect data.
  • Ability to meet daily, weekly, and monthly activity or lead-generation targets.
  • Strong communication and interpersonal skills.
  • Ability to work effectively in a remote and fast-paced environment.
  • Reliable internet connection and a suitable setup for remote work.
  • Professional, proactive, organized, and results-driven attitude.
  • English proficiency is required if the position involves generating leads for English-speaking markets.

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