Simera is a global employment company that connects top talent with remote work opportunities offered by its network of US-based clients. Our technology creates talent profiles for job seekers based on their skills, work history, and education. Our talent consultants meet with each qualified candidate to understand their career goals and salary requirements so that we can find the right match.
Summary:
We are looking for an experienced Email Marketing Manager to develop, execute, and optimize email campaigns that drive engagement, conversions, and customer retention. The ideal candidate has a strong background in planning and executing large-scale email marketing campaigns and automation workflows, with proven success working for US-based companies.
Key Responsibilities
- Develop and implement comprehensive email marketing strategies to support business objectives.
- Plan, create, and execute email campaigns, including newsletters, promotional emails, lifecycle automation, and drip campaigns.
- Manage and optimize email automation sequences to enhance customer journey and engagement.
- Analyze campaign performance and key metrics (open rates, CTR, conversions) to optimize future campaigns.
- Segment email lists for targeted and personalized messaging.
- Ensure email compliance with industry regulations (CAN-SPAM, GDPR).
- Conduct A/B testing to refine messaging, subject lines, and creative assets.
Qualifications
- Resume in English
- English fluency at C1 or C2 level
- Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field.
- 3+ years of experience in email marketing, preferably for US-based companies.
- Proven track record in managing large-scale email campaigns and automation workflows.
- Proficiency in email marketing platforms (e.g., HubSpot, Mailchimp, Klaviyo, Marketo).
- Strong analytical skills with experience using reporting tools such as Google Analytics.
- Excellent copywriting and content creation skills.
- Understanding of email deliverability, list management, and best practices.
- Experience in A/B testing and performance optimization.