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Summary:
We are seeking an experienced and driven SaaS Digital Marketing Coordinator to develop and execute a comprehensive digital marketing strategy across multiple channels. The ideal candidate will create high-quality content to educate and engage our target audience, manage our website, and assist with online events. They will track and analyze marketing performance metrics, foster relationships with partners, stay updated on marketing trends, and support with presentations and sales enablement materials.
Key Responsibilities
- Develop and execute a comprehensive digital marketing strategy across multiple channels.
- Create high-quality content, including blog posts, landing pages, email campaigns, and social media content.
- Manage and optimize our website to ensure a seamless user experience.
- Implement SEO best practices to enhance visibility and traffic.
- Assist with the planning and execution of webinars and online events.
- Track and analyze marketing performance metrics.
- Identify areas for improvement and adjust strategies accordingly.
- Foster relationships with potential and existing channel partners.
- Develop co-marketing initiatives to expand reach and engagement.
Qualifications
- Proficiency in English language skills at either B2 or C1 level is required
- English Resume is required
- 3+ years of experience in a marketing role, preferably within a B2B SaaS environment.
- Proven track record of developing and executing successful digital marketing campaigns.
- Strong understanding of content marketing principles and best practices.
- Excellent copywriting and editing skills.
- Experience with marketing automation platforms is a plus.
- Familiarity with SEO and marketing analytics.
- Ability to work independently and manage multiple projects simultaneously.
- Excellent communication, collaboration, and organizational skills.
- Passion for sales productivity tools and a strong understanding of the B2B sales landscape.